Bounce Rate in Google Analytics Explained
This makes the bounce rate in Google Analytics 4 a far more reliable and meaningful signal of how your pages are actually performing. Under GA4, they are correctly counted as an engaged user, not a bounce. GA4 defines bounce rate as the percentage of sessions that were not engaged sessions. A New Way of Thinking About Engagement Break up large text blocks, use headers, bullet points, and add visuals to make the content more engaging and scannable. A slow-loading page frustrates [...]
